Everyone is talking about TikTok. But many of us that are not teens do not know what this is all about. However, we do not want to be left behind, right? This is why we created this “What is TikTok” guide.
We will share with you what TikTok is, why it became so popular and whether it is too late for you to create an account or not.
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What is TikTok?
TikTok is one of the most popular social media networks. It became one of the largest right after Facebook, YouTube and Instagram. It is used mostly by teenagers and younger generations that want to interact with friends and people.
Over the last years, several celebrities have been promoting this social media network. Indeed, they have been a key part of the popularity of TikTok. Users can share short videos with music showing them how they dance or do things with it.
At the same time, the app offers sounds and songs that can be combined with filters. This is similar to how Snapchat works but with a different interface. Another thing users can do is share their reactions to other videos.
In this way, they can share whether they like or dislike a video with another video. Indeed, there could be videos of reactions to reactions videos.
Most of the users tend to dance, do funny things, share magic tricks, sing and make jokes. Thus, this is a platform for users that want to have a nice time and disconnect themselves from reality. If you had a long day at work, TikTok videos will definitely make you feel better.
Why is TikTok so Popular?
TikTok became so popular due to the large market penetration among younger generations. Younger users are usually connected to the internet and use smartphones at all times. Thus, it was a logical thing for TikTok to become widely popular.
TikTok expansion took place very fast. Indeed, the explosion of TikTok started in 2018 when it became one of the most downloaded apps in the App store. Moreover, they were reporting hundreds of millions of active users every single month.
At the same time, several celebrities in the United States and other parts of the world decided to start using this platform. In just months, it became one of the most used applications. Nowadays, it continues growing at attracting the attention of younger and older users.
Celebrity endorsements became one of the ways for TikTok to attract a larger number of users.
There are some users that prefer to be far away from TikTok due to different reasons. As this app became so popular, it is also important to show that there are some things we should also pay close attention to.
As TikTok does not share places for traditional ads, it is not clear how the company makes money. However, one of the things that we should take into consideration is related to what the company does with data.
Data is nowadays very important, and firms and companies want to monetize it. The larger the data they have, the easier it is for them to sell it. The app could track location, faces and even IPs from where you get connected, among other things.
If you are not paying for it, then you should try understanding which is the way in which the company makes money.
They Ask Too Much
Another thing that you should know about TikTok is that it requests a lot of information from you. For example, you would have to share permissions to get access to your microphone, camera, contacts and location, among other things. This is extremely dangerous for our privacy.
One of the concerns is related to why TikTok requires so much information from users. Indeed, some of the permissions are not even necessary for the correct functioning of the app. Thus, it is definitely important to understand what they are asking and requiring.
Get Exposed to Unwanted Content
Finally, you might get exposed to unwanted content. This is why you should always pay close attention to the profiles you watch and the interactions you have.
TikTok is a very popular app that has attracted the attention of teens but also adult persons in recent years. The app is one of the fastest-growing in the market and it certainly deserves attention. However, as a relatively new player, we should also focus on the security issues that are related to this app.